Carpentry Set Design Playground
Planning board meeting
Welding Retail Design
Office meeting
Metal workshop Retail Design
Spray painting Event Design

IDEI [ai:di:ai] is an award-winning design and production company with nearly 20 years of experience working with physical branding.


Our business model is in being a one-stop-shop. This means that we take a project from idea phase all the way to realization, with delivery times matched by few. We have designers, store planners, graphic designers, project managers as well as a carpenters, a blacksmith, decorators and mounters.

Keeping the whole chain inhouse means that our customers, whether they are companies or agencys, won´t  have to relate to a variety of suppliers. We provide everything, from the first sketch to the finished product.





IDEI designs and manufactures environments and products to enhance brands and drive business.

Our ambition is to generate emotions, something we have brought with us from the movie and theater industry, an important part of our history.

Ultimately it is about building a brand with a story – that´s what we call Engineering Stories.

This perspective can be applied to everything from the large scale of  office planning, interior and set design to the small scale of  a specific product. 



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I.DE.I Concepts AB

Krossgatan 33



+46 8 636 99 12