An environment communicates a message regardless of whether it’s well thought out or not. For example, making a head office convey the company’s values is a central part of a well thought out branding.
In a society where the a companys staff is its most important resource, what’s called employer branding becomes an increasingly important factor in achieving profitability. Workplaces that rank highly among potential employees are rarely those who pay the highest wages, but those who provide a creative work environment. This is a place where physical environment will be a fundamental element.
IDEI has over the years designed, project managed and rebuilt offices for clients such as Coca-Cola, Unilever and Office Management.