A shop interior is a balance act. Primarily, it aims to drive sales, to give customers a feeling that encourages them to consume. Secondly, which in the long term is just as important, it’s about brand building. A well thought-out interior design will not only guide a customer in choosing a product, but to a location where she wants to make the purchase. 

IDEI has nearly two decades of experience in creating environments that evoke emotions and guides behavior. It is our belief that this type of branding is a prerequisite for creating long-term relationships.

We develop concepts, make constructional drawings and produce all parts in our factory in Vällingby, Stockholm. Monitoring the entire process - from start to finish.

We have specialized expertise in retail planning to help our customers get the most out of their retail space.

Idei has a vast experience in both the pop-up shops, flagship stores and showrooms - projects where the brand is in focus. The advantage of this type of marketing is that, done right, it will be generating revenue in addition to building the brand.

© 2016 I.DE.I Concepts AB

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